Understanding Mobile Payment Continuance in Indonesia: A Brand Equity Perspective Continuance Model
نویسندگان
چکیده
As the Indonesian government promotes cashless transactions, more and efforts are put to make people adopt keep using electronic money, including mobile payment (m-payment). The research focuses on investigating factors that influence people’s intention m-payment two robust theories in continuance intention: Technology of Acceptance Model (TAM) Expectation Confirmation (ECM). Despite robustness, models do not consider user’s judgement issuer’s brand influence, which is reflected through its equity. Then, fill this gap, A Continuance Model-Brand Equity Perspective (CMBEP) proposed. applies a quantitative approach validate model. data collected an online questionnaire users. Structural Equation Modelling (SEM) with SmartPLS software test four hypotheses. Based analysis 420 respondents, it found all hypothesis supported, model validated. It shows strongest weakest relationships: perceived usefulness satisfaction, ease use satisfaction intention, equity intention. findings shed light issuers for only focusing creating their users but also building strong
منابع مشابه
Continuance Intention on Using Mobile Banking Applications - A Replication Study of Information Systems Continuance Model
One of the most significant factors to the survival of many service-based firms such as banks and insurance companies is customers’ continuous use of their IT services. The focus of this paper is on replicating IS Continuance Model (Bhattacherjee, 2001) in the mobile banking context. We collected data by surveying 256 college students who were users of mobile banking applications of multiple ba...
متن کاملUnderstanding Perceived Enjoyment and Continuance Intention in Mobile Games
Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...
متن کاملUNDERSTANDING IS CONTINUANCE: AN IS COMMITMENT PERSPECTIVE By
By YE WANG, Ph.D. Washington State University August 2008 Co-Chair: Joseph S. Valacich Co-Chair: Traci J. Hess The adoption of information systems (IS) by individuals has been a focus of IS research for years. Although initial adoption has been extensively studied by many researchers, less is known concerning users’ psychological relationship with adopted information systems, especially when al...
متن کاملUnderstanding E-Learning Continuance Intention: Towards A Conceptual Model
Understanding the factors behind employee’s e-learning continuance intention is becoming imperative as more and more organizations rely on technology to deliver training. While e-learning has the potential to offer cost effective and flexible training methods, practitioners are concerned with low completion rates. Although several reasons have been put forward to explain e-learning attrition, n...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Commit Journal
سال: 2022
ISSN: ['2460-7010', '1979-2484']
DOI: https://doi.org/10.21512/commit.v16i1.7882